Your secret weapon

As we’ve been training you to be stronger, faster, fitter you probably now realize that we’ve also been giving you a secret weapon that not only enhances those three qualities but also makes you perform better at work, be a more supportive spouse or partner and, dare we say it, makes you drop dead sexy.

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Up your mental game

Training to be physically strong is important for our longevity and quality of life. As Mark Rippetoe famously said, "Strong people are harder to kill than weak people and more useful in general."

While we believe this to be very true, we also believe that being mentally strong is a huge component of physical strength and that you cannot develop true strength unless you also develop your mental resilience.

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