As CrossFit athletes we know we're getting healthier, fitter and setting ourselves up for living longer. We often think about looking better as a fringe benefit. Even if aesthetics was a primary goal in the beginning we tend to downplay it as we go on because we don't want to seem vain or too proud of our constantly increasing hotness. (Truth told, we also want to be polite and not gloat (too much) in front of the friends we left behind in our success.)
But make no mistake, beyond our personal success, with every deadlift, thruster and pull up, we are helping redefine what the human body can do, what an "athlete" is and even what normal, everyday people can look like. We are, each of us, creating a new benchmark of what's possible in all areas of life.
If you saw 60 Minutes this past Sunday you saw CrossFit founder, Coach Greg Glassman, talk about this new standard as "a better beautiful". It's the ripple effect that CrossFit's created in the way women, especially, are seen and see themselves. He describes a "feline" power and grace that's visible in any CrossFit athlete even outside the gym and "an improved aesthetic, one devoid of body image, one that's tied to functional capacity." As we talk about all the time this capacity produces not only really great looking people but can help us with everything from moving the sofa to surviving the zombie apocalypse.
As you go through your day take a moment now and then to reflect on the effect that you're having on your greater community. You're representing yourself and your CrossFit tribe to the rest of the world as bearers of a new standard of strength, health and physical beauty. Set a good example, be that person who escaped the couch. Feel better, perform better and yes, look better.